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Online business sites constitute a major portion of the Web. People now use the Internet to a great extent to buy or sell goods and services. Online businesses not only need to own and run a site, they also need to market it to convert visitors into buyers. At such a time online marketing comes to your aid
How do people find you on the Web? Why it isn't easy to draw visitors to your site? Does your site lag behind the competitors? For answers, you need to know how users locate sites. One method is via browsers, which works only if the company or brand is famous or users know the exact URL. But majority of users simply take aid of search engines (Google, Yahoo! and MSN etc), not browsers.
Amid millions of sites, your web identity depends on the rank or position of your site returned by the search engine in reply to a query. User studies hint that people rarely read later pages, if they are able to find required information on the first page. So online marketing is all about gaining a privileged position via search engines, ideally on the first page or within first ten
The benefits of online marketing are many. It gives immediate results. Higher page rank means greater site visibility, which means more viewers, which leads to more sales and more profits. Moreover, it is the cheapest method to reach a wide market compared to traditional advertising.
Viteb can help you create a robust Internet marketing strategy. For more details, please visit next sections. And why not request a consultation? It's free!
Online business sites constitute a major portion of the Web. People now use the Internet to a great extent to buy or sell goods and services. Online businesses not only need to own and run a site, they also need to market it to convert visitors into buyers. At such a time online marketing comes to your aid
How do people find you on the Web? Why it isn't easy to draw visitors to your site? Does your site lag behind the competitors? For answers, you need to know how users locate sites. One method is via browsers, which works only if the company or brand is famous or users know the exact URL. But majority of users simply take aid of search engines (Google, Yahoo! and MSN etc), not browsers.
Amid millions of sites, your web identity depends on the rank or position of your site returned by the search engine in reply to a query. User studies hint that people rarely read later pages, if they are able to find required information on the first page. So online marketing is all about gaining a privileged position via search engines, ideally on the first page or within first ten.
Triveni IT transformed our website into a vital part of our sales efforts, then tailored a search engine optimization campaign, which has doubled our traffic from a year ago.
Carl Griffenkranz,
VP of Marketing Granite Transformations